IPF #009: On astronauts and creators: how the creator economy reshaped our dreams and aspirations
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A tired aspirational trope invites us to reach for the stars. In 2023, those stars aren't literal anymore -- they're internet stars. More kids aged 8 to 11 would rather be YouTube stars than astronauts. This alone should give you an idea of how big the creator economy is and how untapped (still) its potential. But for the sake of thoroughness, let's put some numbers on it: in 2022, the creator economy was valued at $100 billion -- a large pie to be divided among roughly 50 million people.
IPF #009: On astronauts and creators: how the creator economy reshaped our dreams and aspirations
IPF #009: On astronauts and creators: how the…
IPF #009: On astronauts and creators: how the creator economy reshaped our dreams and aspirations
A tired aspirational trope invites us to reach for the stars. In 2023, those stars aren't literal anymore -- they're internet stars. More kids aged 8 to 11 would rather be YouTube stars than astronauts. This alone should give you an idea of how big the creator economy is and how untapped (still) its potential. But for the sake of thoroughness, let's put some numbers on it: in 2022, the creator economy was valued at $100 billion -- a large pie to be divided among roughly 50 million people.